FMCG INDIA

OPPORTUNITY In food industry 
. fruits and vegetables. preserved candied glazed and crystallised fruits and vegetables .juices ,jams, jellies ,purees soaps, powder, dehydrated vegetables,flakes, shreds, and ready-to cut curries 
. food preservation by fermention,wine ,beer, vinegar,yeast preparation alcoholic,beverages
. beverages, fruits -based ,cereal -based
. dairy liquid , milk, curd, flavoured , yoghurt, processed, cheese, cottage, cheese, swiss, cheese     blue cheese, ice cream, milk -based sweets
. food additives and nutraceuticals,
. confectionery and bakery cookies and crackers biscuits, bread cakes and frozen dough.
. fish ,seafood and fish processing  processing and freezing units
.roasted and fried snacks, potato chips namkeen.
. grain processing -oil milling sector, rice pulse, milling and flour milling sectors.
. food presevation and packaging metal cans aseptic packs.
. food processing equipment canning dairy and food processing specialy, processing , packaging  . frozen food /refrigeration and themo -processing 
. consumer food : packaged food, aerated soft drink and packagged drinking  water.
. spice pastes.
. supply chain infrastructure - this niche has invesment potential in food processing infrastructure , the government 's main focus is on supply chain related infrastructure like cold 
storage , abattoirs and food parks.
the establishment of food parks -a unique opportunity for enterpreneur's investors to enter 
in the indian food processing sector.



STRATEGIES ADOPTED BY FMCG BRANDS:
offering  personalized tailored product owing to evident customer preferences. example: 
bournvita lil champs for kids and bournvita women for women.

customers are not brands loyal these days, as varied choices are available for a single product
in the market . hence ,huge spennding is done on product innovation and promotional 
activities  so as to remain on top in the running race.

concept  of online marketing is  increasing very rapidly as customers are reluctant to visit
in the market and spend their time from shop to shop to select a product almost every product
even groceries , vegetable and many more are now availble online and at reasonable 
discounted rates on sites like  amazon  pantry , big basket , etc.